5 Reasons you should use animated video for marketing
Animated video is all about telling a story. Whether it’s a story about your product or service, your customers, or a message, your main goal as a content creator is to share a message that compels, persuades, and convinces your audience to act. The best way to do this is through animated video. Animated video is a creative, engaging medium that is cost-effective, easy to create, and will help your key points pop. In this blog post, we will explore 5 reasons as to why you should use animated video for marketing.
1. Animated video boosts conversions
“Using videos on landing pages and advertisements can increase conversions by 86%.”
Animated marketing videos are becoming one of the best marketing tools to increase web traffic and conversions. Studies show that using videos on landing pages and advertisements can increase conversions by 86%. Animated videos dominate other forms of video for engaging audiences and provoking a reaction. In turn, they offer a very high conversion rate, some of the highest seen amongst content types in marketing.
2. animated video increase your site's seo
“Search results that include a video thumbnail can double search traffic.”
Google’s algorithms love animated videos. Including them on your site will boost your SEO and help it to rank higher in searches. Utilizing animated video helps increase users’ average session duration, encourage backlinks, and help organic visibility. Additionally, Studies show that search results that include a video thumbnail can double search traffic.
3. animation simplifies concepts
“Simple-to-understand content not only helps increase audience engagement.”
4. animation is relatively cheap to produce
“Animated video serves the same purpose while delivering better results…”
5. animation helps businesses stand out
“Create eye-catching, concise, and exciting ads that people will automatically be drawn to.”