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5 Reasons you should use animated video for marketing

Animated video is all about telling a story. Whether it’s a story about your product or service, your customers, or a message, your main goal as a content creator is to share a message that compels, persuades, and convinces your audience to act. The best way to do this is through animated video. Animated video is a creative, engaging medium that is cost-effective, easy to create, and will help your key points pop. In this blog post, we will explore 5 reasons as to why you should use animated video for marketing.

1. Animated video boosts conversions

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“Using videos on landing pages and advertisements can increase conversions by 86%.”

 

 

Animated marketing videos are becoming one of the best marketing tools to increase web traffic and conversions. Studies show that using videos on landing pages and advertisements can increase conversions by 86%. Animated videos dominate other forms of video for engaging audiences and provoking a reaction. In turn, they offer a very high conversion rate, some of the highest seen amongst content types in marketing.

2. animated video increase your site's seo

 

 

 “Search results that include a video thumbnail can double search traffic.”

 

 

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Google’s algorithms love animated videos. Including them on your site will boost your SEO and help it to rank higher in searches. Utilizing animated video helps increase users’ average session duration, encourage backlinks, and help organic visibility. Additionally, Studies show that search results that include a video thumbnail can double search traffic.

3. animation simplifies concepts

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“Simple-to-understand content not only helps increase audience engagement.”

 

 

Have you ever had an idea that is difficult to explain to people? Well, animated video solves that. Since animation allows you to show people something rather than tell them something, it’s easy to explain what might otherwise be a difficult concept. Clear, concise, and simple-to-understand content not only helps increase audience engagement but also boosts how much information they will retain.

4. animation is relatively cheap to produce

 

 

“Animated video serves the same purpose while delivering better results…”

 

 

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One of the significant advantages of using animation for your social media channels is that it is less expensive than live videos. Live video production would involve spending thousands of dollars, hiring actors, and paying for a set. Instead, you can pay for an animated video that serves the same purpose while delivering better results at just a fraction of the cost.

5. animation helps businesses stand out

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“Create eye-catching, concise, and exciting ads that people will automatically be drawn to.”

 

 

The average person sees tens to hundreds of ads daily, sometimes without knowing it. Ads are all around us on billboards, on TikTok, on Spotify, and all over the web. Ads have become invisible to most people as we click out or scroll past them as quickly as possible. If you want to get past people’s “ad goggles” and get them to watch your ads, then you need to create unique and engaging advertisements. The best way to do this is through an Animated video. Through animated video, you can create eye-catching, concise, and exciting ads that people will automatically be drawn to. In fact, 54% of people want to see more video content from businesses.

an effective content form

In conclusion, animated video for marketing has become the most effective form of content due to its ability to capture attention, create emotional connections, versatility, accessibility, and memorability. As a result, businesses and content creators should consider incorporating animated video into their marketing strategies to better engage their audiences.
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