Animation studios can produce various types of explainer videos, PSAs, apps, ad campaigns, 2D or 3D animations, AR, and VR. However, which format you use depends on your specific project, audience, and the message you want to convey. Start by thinking about how and where your project will be distributed. Then, consider the length, whether you would like to use multiple formats, and if you need any audio or voiceover elements to accompany your animation. When picking your format, think about the time required to complete it and if your animation studio will be working under a tight deadline. Whether you have an event or launch date coming up, you should always give your hire ample time to execute the project according to your standards. The more time you give them, the better your animation will be.