Boost your social media brand with animation
If you imagine brand marketing as a pizza, social media marketing is the biggest slice. As mass communication evolves, social media has proven to be one of its most valuable assets due to its curated content and brand boosting powers. While it may be one of the most effective platforms to connect with consumers, social media’s branding power relies on the quality of its content. According to experts, video is the go-to marketing strategy, with animation leading the way. A survey by Brightcove states 85% of millennials have purchased a product or service after watching a video on social media.
According to Muck Rack, users spend an average of 1.7 seconds on a post before scrolling to the next. With such a limited time to entice your audience and turn a viewer into a buyer, quality content must supersede the superficial. Studies show purchasing power is rooted in emotion. According to Harvard professor Gerald Zaltman, 95% of the purchasing decisions are subconscious. It’s not what the buyer is thinking; but what they are feeling. Advertisers can evoke emotion, capture attention, and inspire spending trends with powerful stories told through animated content.
A Hubspot research study showed that 72% of consumers prefer video to text when receiving ads or marketing information. Online popup ads, email spam, and anonymous texts can be intrusive when unsolicited. Even honest advertising content on any of these platforms can be mistaken as scams or phishing attempts. As a consequence, they often go unread and ignored.
Social media is a great tool to connect with audiences and increase brand awareness. By adding in animated videos to your social media marketing strategy, you ensure your content is engaging and will leave a lasting impression!