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How AR Is Shaping Our Lives

While reality is 3D, the way we interact and extract information is limited to 2D on screens, in books and other traditionally flat media platforms. Many people think of AR as a new or extremely advanced technological trend, when the truth is that AR is about much more than technology. AR is redefining new ways to interact in the real world through the design of meaningful experiences that impact our senses.

But, what is AR? Augmented Reality uses technology to include sounds, digital visual elements or inputs any kind of sensory information into one’s physical world. To put it easier, Pixeldust’s Creative Director, Ricardo Andrade, defines AR as a technique through which we virtually add digital elements that appear to be a part of the real world.

You may think, why AR? The fast development of this growing trend has made it become a go-to medium of business-to-consumer (B2C) markets. AR will continue to affect companies in every industry by changing the way they engage with their customers, enhance performance, design products and most importantly, innovate how they compete with one another. This unique experience combines real and virtual interactive elements that take customer experiences to the next level.


One universal request by customers is to try products prior to purchasing them. Consequently, augmented shopping experiences are one of the rising trends in the retail industry. According to a study conducted by Mindshare, AR experiences are 200% more engaging as opposed to non-AR experiences. With the help of AR, brands like Gap, Sephora, and Ikea are offering their users virtual fitting rooms in which people can create customized avatars in AR using selfies and body measurements and try on clothes, accessories, and even makeup in the comfort of their own homes! A study conducted by Retail Perceptions shows how 71% of shoppers would shop at a retailer more often if it offered AR experiences


Unlike traditional classrooms, AR has no boundaries. Sure, you can read about the past in a history book – but AR provides us with an opportunity to relive it. AR technology is what makes this possible. It calls upon multiple senses at once and improves students’ overall performance. According to an article published by Hindawi, 80% of students are more likely to attend an AR-based class, and 70% of them affirm AR has significantly improved their learning experience. Our fast-moving world is demanding new ways of receiving information and having it first-hand is an unparalleled experience that goes far beyond reading a textbook. It’s all about opening up a new engaging dimension for the exploration of younger minds.

COllaborative workplace

AR serves as a prime contributor when collaborative work is needed. Pixeldust’s Head of AR Development, Samar Shool, defines collaborative AR as an approach that allows multiple users to simultaneously share an immersive real-world experience regardless of their location. When real-time opinions and modifications are essential for the efficient development of a task or project, AR can facilitate their completion in an effortless fashion. Currently, due to COVID, companies have been forced to implement new ways to work and interact internally. AR has evolved to facilitate the success of multi-user interactive experiences, allowing employees and their  businesses to thrive in the face of uncertainty.

Bottom line

We need a flexible and accessible solution that assists complex everyday problems.AR is transforming how we learn, make decisions, and interact with the physical world. Since it superimposes information onto the real world, it has the potential to unshackle us from 2D limitations, and release untapped human capabilities.