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How to Create an Effective Animated Explainer Video

These short, concise videos utilize captivating visuals and clear narration to communicate information effectively.

Animated explainer videos have become a popular tool for businesses to convey complex ideas, products, or services in a simple and engaging way. If you’re looking to create an animated explainer video that captures your audience’s attention and delivers your message with impact, this step-by-step guide will walk you through the process of creating an effective animated explainer video.

Define Your Objective and Target Audience




Align your video with your audience’s preferences


Before diving into the creative process, it’s crucial to define the objective of your animated explainer video. Consider what specific message or call-to-action you want to convey to your audience. Are you aiming to introduce a new product, explain a complex concept, or highlight the benefits of your services? Understanding your objective will help shape the content and tone of your video. Equally important is identifying your target audience and gaining insights into their needs, preferences, and pain points. Research and analyze their demographics, interests, and behaviors to tailor your messaging accordingly. By aligning your video with your audience’s preferences, you can ensure it resonates and captures their attention effectively.

Craft a Compelling Script



Keep the script concise and focused. 


A well-crafted script forms the backbone of your animated explainer video. Begin by outlining the key points you want to cover and organizing them in a logical flow. Start with a compelling hook to capture viewers’ attention from the beginning. Use clear and concise language to communicate complex ideas simply. Employ storytelling techniques, relatable examples, and analogies to engage your audience on an emotional level. Remember to keep the script concise and focused, aiming for a duration of one to two minutes. Read the script aloud to ensure its flow and rhythm, making any necessary revisions for clarity and impact.

Storyboarding and Visual Design




Pay attention to the spatial arrangement of elements and the timing of each shot…


Storyboarding is a critical step in visualizing your animated explainer video. Create a sequence of rough sketches or illustrations that represent each scene or frame in the video. This visual roadmap helps in planning the visual progression, transitions, and overall composition of the video. Pay attention to the spatial arrangement of elements and the timing of each shot. Consider the visual style that aligns with your brand identity and resonates with your target audience. Choose colors, characters, and graphics that enhance understanding, create a cohesive visual narrative, and reflect the desired tone of your video.

Bring the Animation to Life



Ensure that the animation aligns with the script, and reinforces the viewer’s interest.



Using animation software or collaborating with an animation studio, it’s time to transform your storyboard into a dynamic animated explainer video. Start by animating the key elements and characters in each scene, paying attention to timing, pacing, and movement. Smooth transitions and engaging visuals enhance the viewer’s experience. Consider incorporating visual effects, such as text overlays, motion graphics, or animated icons, to emphasize important information and improve comprehension. Ensure that the animation aligns seamlessly with the script, reinforcing the message and maintaining the viewer’s interest.

Select the Right SOUNDS





Choose sound cues that reinforce the key moments within the narrative.


Voiceover narration plays a vital role in conveying your message effectively. Select a professional voiceover artist whose tone and style align with the desired tone of your video. Ensure the voiceover is clear, articulate, and matches the pacing of the animation. The voice should complement the visuals and help guide the viewer through the story. Additionally, invest time in sound design. Choose suitable background music that complements the mood and pacing of the video. Incorporate sound effects and audio cues that enhance the overall viewing experience, capturing attention and reinforcing key moments within the narrative.

finding the right partner

Creating an effective animated explainer video requires careful planning, attention to detail, and a focus on your target audience. By defining your objective, crafting a compelling script, storyboarding, bringing animation to life, selecting the right voiceover and sound design, and conducting thorough reviews, you can create a captivating and impactful animated explainer video. With this step-by-step guide as your roadmap, you’ll be well on your way to creating an engaging and effective tool that effectively communicates your message and captivates your audience. At Pixeldust, we understand how to create a powerful explainer for any client. The proof is in the pudding – check out some highlights from our 2D reel below.