How media design helps storytelling
What Is Media Design?
The ever-advancing landscape of digital media has opened new doors for design and storytelling, allowing for new forms of content. Multiplatform Storytelling is a new method of telling a story using several formats, ideally with some audience involvement. By using multiple formats, users need to interact with a variety of platforms to get the whole story. Media design is a crucial part of making each of those platforms accessible, easy to understand, and visually appealing.
The Harry Potter franchise is a great example of multiplatform storytelling. What started as movie adaptations of the books has since expanded across multiple platforms including a play, film prequels, video games, and the interactive Pottermore website.
Basic Principles of Design
Contrast is a difference between two opposing design elements, such as dark vs light or small vs large. The brightest element of an image is typically where the eye will be drawn to first, and is another way to create emphasis.
Media design is a great way to ensure that your message, whether informative or entertaining, is comprehended as intended. It prevents important information from getting lost on screen and creates a visually pleasing experience for audiences. To take your media experience to the next level, multi-platform storytelling is a great way to fully immerse viewers into the story.
When creating content, considering how the use of principles such as balance, color, contrast, emphasis, and more can help make the message more powerful and engaging.
It’s also important to remember to stay consistent with your design, to ensure the style is the same throughout. Regardless of how complex the style is, create rules in the beginning and stick with them through the end.
Whether you need an animated video, website, or different type of content, look for media companies who offer both production and strong design services to ensure your project reaches its full potential. Check out PX2 for more examples on how strong media design can bring a project to the next level!