Despite all the scientific evidence, it can be difficult to feel the urgency of global warming when you don’t experience the effects in your day-to-day life. But when you see a photograph of a polar bear stranded on a piece of ice, the reality of the story sets in.
Pictures are worth a thousand words. They transport audiences to the center of the story where the bear’s habitat is slowly melting away. Visuals allow an audience to envision the narrative, giving them the “who, what, when, where, and why” much clearer than with text alone. That is the power of visual storytelling.