Our dear friends at Ping Pong Productions were looking for fresh design work for their brand-new show Expedition X, hosted by Josh Gates. Excited about this new project, our team got into full gear to come up with a series of logo designs and concepts for a genuinely mysterious show open.
Creative Director: Ricardo Andrade
Art Director, Design: Manuel Messerli
Animation: Manuel Messerli, Jason Starbird-Tierney
Producer: Elizabeth Andrade, Emily Vitek
Expedition X is a reality tv show about unsolved mysteries, from UFO’s and witches hidden in dark forests to lurking monsters in the depths of the Seven Seas. The producers were also looking to have their hosts somehow integrated into the graphics.
We started experimenting with a variety of unexpected powerful logo designs and concepts. The well known font of Expedition Unknown had to be integrated into the new logo. In the end we achieved to have the Expedition-brand built in while giving the new show a visually exiting twist. For the final production we integrated live-action green screen footage of the two hosts into the cgi world of a dark and misty forest.
We start every logo design with explorations in black and white. After feedback from the client we are going back to the drawing board for adjustments and to narrow the design further down.
For Expedition X we eventually developed four logos into detailed style frames to give the producers a clear understanding of the look and feel of each concept.
They were excited about the idea of a backlit X and step by step we further developed that concept into the final design.
The logos shown here are a selection of our work.
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