Our friends at Haymaker TV invited us to design a show package for their brand-new tv show on Disney+. Our team started with concepts for logos based on the working title “Lie Spy” and later adapted our designs to the show’s final title, “The Big Fib.” Hear more about the Pixeldust creative process below.
Creative Director: Ricardo Andrade
Art Director, Design: Manuel Messerli
Animation: Manuel Messerli, Jesse Meza, Jason Starbird-Tierney
Producers: Elizabeth Andrade, Emily Vitek
With that fun brief in mind, our team started to dig in. As always, we conducted extensive research to come up with a wide range of possible ideas and styles. We developed several story-lines for the opening sequence. We designed multiple logos and created style frames that ranged from the childish to the cool, but it wasn’t until we presented three wacky yet wildly different concepts that the client saw what they were after. To our delight, the client chose our Wes Anderson-inspired designs. Good choice!
Even though “lying” is pervasive in today’s fake news world. The show is based on that premise, so it’s amusing to see how easy it is to tell half-truths, now we just needed to convey that visually. We wanted to approach this project from a positive angle, so we pitched a fun-minded and positive message.
How can kids learn that everyone isn’t who they appear to be? What are the tells of a liar? With that in mind, we started with the creation of a range of different fonts, illustrations, and iconography.
We collaborated with the client to narrow down the universe of ideas we proposed and decided to go with a logo that it’s built out of the elements of the story, and that works as well in animation as in still-images, given that there was a large marketing campaign behind the show.
The logos shown here are a selection of our work.
The final look of the show evokes the feeling of an encyclopedia of knowledge – yet a slightly twisted one. Look at the cute piggy! But why is it flying?
An astronaut is standing on the moon. Oh wait, he’s standing on a brain? A T-Rex stomping in high heels? Not all is always what it seems
BUMPER: LIGHTS ON FOR THE BIG FIB!
A new show is coming to Disney+. Lights On! Watch out!
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