The most popular use for commercial drones is their high-tech photography and film capabilities. Drones are capable of capturing overhead, swooping, curated shots. What used to be impossible for independent filmmakers is made easy by even more affordable drones on the market. Without having to pay for Hollywood-level film equipment and a full production budget, businesses can now capture new angles when they are filming their products and services. 

Brands can even tap up influencers to capture footage for them, providing opportunities for both parties to collaborate and share in the creative process. For example, Panasonic and Aerial Concepts Inc. teamed up with filmmaker Devin Graham to shoot his adrenaline-inducing Rope Swing Zipline video. And with the online sphere becoming more competitive across the world, quality video production and content creation is something businesses should prioritize. Even the recently popularized short-form videos can become more engaging and memorable through the use of drone footage.