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WHY NON-PROFITS NEED ANIMATION

Animation is an effective way to educate the public about a non-profits mission and values, sharing this message consistently, globally, and in an engaging way. The purpose behind a non-profit is not always initially clear, and most donors and volunteers need to know exactly what the organization is about before getting involved. Through an animated video, the non-profit can relay messages in a concise and impactful way, sparking great interest in the cause.

BENEFITS

Entrepreneurs often put their heart and soul into creating the perfect product, but even the best of products can fail to succeed unless they are marketed well. Animated videos are highly effective marketing tools that can be utilized for any business and product.  If your goal is to sell a product or explain a concept or an idea to a large crowd, animated videos are a sure fire way of keeping your target audience engaged and interested in what you are saying. One can remember this equation to grow their business:

Entertainment + Engagement = Sales

Every year online video content becomes a bigger part of consumer engagement. Engaging your customers is more important than ever in the competitive world of digital marketing. Animated videos can be considered the first step towards making a sale since they are the perfect way to engage potential customers and provide a way to present the essential information in an interesting and engaging manner. 

It is also important to understand that not every animated video is created equal. You need to think creatively and try different ideas that target your main audience in order for your videos to become popular with the masses. With the help of a professional animation and video company, you can tailor an effective animated video for your company or organization.

SIMPLIFY YOUR MESSAGE

The animated video for non-profit organization, The Global Commons Alliance, takes the complex subject matter around “global earth systems” and simplifies it in a easy to understand way. Animated videos are also a great way to communicate basic information quickly while catching the attention of the viewer. By using animated video across all promotional channels and social media, you get consistent branding and messaging that will significantly increase awareness. The animated video for nonprofit, The Ashoka Foundation, was originally created in English and easily readapted into multiple languages, allowing for consistent messaging and branding across the globe.

AARP

Pixeldust hones a wide range of 2D animation styles that are tailored to the target audience in order to maximize understanding and impact. These skills were recently put to use in a video campaign to both promote and recruit volunteers for AARP and The U.S. Department of Veteran Affairs Compassionate Contact Corps program.

REACH NEW MEMBERS

It is no surprise that the global coronavirus pandemic has increased social-isolation and loneliness among adults, carrying with it serious health and emotional risks. According to the AARP Foundation, periods of loneliness have been associated with a wide range of physical and mental ailments ranging from high blood pressure, to early-onset dementia, and even a weakened immune system – not something anyone wants to experience during a pandemic. 

To combat the effects of isolation, The U.S. Department of Veteran Affairs implemented a new social prescription program called Compassionate Contact Corps. Veterans can benefit from this support program if they are lonely or self-isolating and would like to talk to someone more regularly. Trained volunteers provide support by scheduling regular phone calls or video calls at a time that best suits the veteran. The volunteers are carefully screened and matched with veterans who have shared interests and experiences. This great gift of presence can make people feel seen and remind them that they matter.

STYLE AND APPROACH

When it comes to connecting with a target audience, style is one of the most important factors. The VA wanted to target the broader adult population for their Compassionate Contact Corps program campaign, so Pixeldust decided to go for a style that would be engaging across all adult age groups. The use of muted neutral colors and cardboard texture gives the video a pleasant and friendly look that makes for easy watching and understanding. In order for the video to connect with veterans and potential volunteers the scenes were created to reflect those of adults working from home, self-isolating, and making video calls whether it be from the bedroom or the kitchen.

The possibilities with animation are endless, whether you are looking to increase engagement or exposure, explain your organization’s mission, or gain funding. Animated videos are a great tool to get your message across in a visually appealing way that will hold your audience’s attention and give your organization that extra edge!