DESARROLLO DEL LOGO
Discovery asked Pixeldust to build the logo design upon the existing Expedition Unknown brand. The designers came up with a series of typefaces that would evoke a sense of adventure, exploration, and mystery while also hinting at the richness of Egypt’s ancient culture. Pixeldust studied hieroglyphs and artifacts of the Old Kingdom and its god Thoth and worked those elements into the designs.
The network requested a graphics package with lower thirds and locator maps. Pixeldust also produced a variety of transitions and bumpers with scenes from the main show open.