One of our specialties is the ability to breakdown complex concepts, and present them to audiences in a friendly, conversational, and easy to understand manner. We use these skills in the creation of medical content such as explainers and story-driven productions that allow viewers to understand technical, scientific, and hard-to-grasp concepts with ease.

Creative Director: Ricardo Andrade
Executive Producer: Elizabeth Andrade
Art Direction: Manuel Messerli
Head of Realtime Development , CG Supervisor: Samar Shool
Animator, Senior Developer: Roland Womack
Lead Animator: Andy Hencken
Animator: Jordan Chedalavada 

CLIENT BRIEF

WebMD approached Pixeldust looking for innovative and engaging ways to educate and entertain viewers on medical conditions, treatments, therapies and surgical procedures. The client wanted Pixeldust to propose styles for animated videos, live action content and interactive websites that would separate them from the multitude of medical content currently available on the web.

OUR SOLUTION

Pixeldust’s creative process allowed us to research and evaluate the client’s needs, we took the approach of using different content style verticals, 3D explainers, 2D explainers, live-action, and a mix of live-action and graphics videos. We also created interactive websites to take the viewers on visual journeys, inviting them on a deeper dive to better understand every condition.

REALTIME RENDERING

To satisfy quick turnaround delivery needs for the 3D animated content for WebMD, Pixeldust developed a different 3D animation pipeline. We are now embracing a new approach for a fresh new look. We are working with state of the art, lightning-fast rendering pipeline for real-time rendering. The immense benefit of our new pipeline is the 100% elimination of the traditional render farm and by that the removal of long wait times for rendered frames and compositing.

Using this new rendering technique, we can produce multiple medical animations in 4K resolution, with a high degree of photoreal complexity in record times. All shots are accomplished from start to finish under one hood, including real-time shading, lighting, and compositing.

INNOVATION

Pixeldust continuously innovates and evolves the look and storytelling technique of our client’s videos, maintaining the freshness and relevance of the style, always taking a visionary and innovative creative thinking approach.

Over the years, Pixeldust has written and produced hundreds of short-form live-action and animated videos for WebMD.

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4350 East West Hwy.

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Bethesda, MD 20814

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