The American Association of Retired Persons (AARP) approached Pixeldust in need of engaging promotional videos for “Create the Good”, an online tool that unites volunteers and organizations in need of help. This tool allows organizations to list various volunteer opportunities ranging from single day events to ongoing projects. People who want to make an impact in their community can then create an account and find volunteer opportunities that match their unique skills and interests.
A TAILORED-MADE CAMPAIGN
AARP wanted to market their “Create the Good” videos specifically to potential volunteers, organizations in need of volunteers, and healthcare professionals. Three unique videos were made, one for each of the targeted groups.