Created entirely in After Effects, the animation team utilized plugins like Plexus to give the interface a highly scientific, methodical feel. The use of animated graphs and facial recognition tracking further emphasized the Credibility tool’s meticulous analysis. Utilizing video segments from public figures such as Mark Zuckerburg, Elon Musk, and Donald Trump, the interface analyzes factors such as the speaker’s tone, facial movements, and language clarity. Pixeldust opted to use black and white footage of the speakers to draw attention to the red and blue graphics representing fact correlation, gesture indicators, and the Credibility score. Furthermore, small pop up boxes illustrated how the use of idioms or interjections could bring down a score and reflect less reliability.