Pixeldust decided to explore the theme of inescapable technology. People freely give up their personal information, and can become addicted to social media, video games, online shopping, and much more. Each website visited, email sent, and info submitted contributes to a permanent digital footprint. No matter how private it may be, this information can be used against a user and one day come back to haunt them.
While the client ultimately went with this “trapped” concept, other concept explored included “projections” of the digital world, and “puppets” of technology.