Even though “lying” is pervasive in today’s “fake news” world, the amusing show demonstrates just how easy it is to tell half-truths. To convey the premise of the show, Pixeldust wanted to approach this project from a positive angle and pitched a fun and optimistic message.
How can kids learn to spot someone that isn’t who they appear to be? What are the tells of a liar? With those questions in mind, the team started working on a range of different fonts, illustrations and iconography that best suited the subject.