Pixeldust wanted the product animation to portray a sophisticated and feminine feel for the razor. Featuring the NuRazor in this promo like a piece of fine jewelry, Pixeldust showed the magical glows and color palettes that accentuate the curves, soft handle, as well as its non-abrasive shaving technology.

With the use of dazzling music, the viewer is teased with a sequence of extreme close-up shots that highlight the unique qualities of the NuRazor. As the music crescendos to a high-energy chorus, more and more of the product is shown, finally revealing the whole product with an impactful resolve. The commercial ends with the razor spinning like it would in a jewelry display, as the narrator tells the viewers that there is no better way for women to shave than with the NuRazor.