The Mandai region of Singapore was looking for an innovative experience to attract families to visit the Singapore Zoo, specifically their reptile exhibit “Reptopia”. We delivered an augmented reality experience that would educate and entertain the reptile section of the zoo.
Creative Director: Ricardo Andrade
Art Director, Motion Graphics: Manuel Messerli
Head of Development: Samar Shool
Lead Character Animator: Andy Hencken, Jordan Chedalavada
Animator, Senior Developer: Roland Womack
Pixeldust envisioned, designed, and produced the immersive augmented reality experience, Battle For Survival. This interactive experience is loaded with games and an entertaining storyline driven by our animated host, “Icon” the chameleon. This animated creature guides his visitors through six virtual reality 3D holographic biomes that teach them about various reptiles and their extraordinary abilities. This location-based experience includes pre and post-experience engagement components that allow visitors to further familiarize themselves with the reptiles of Reptopia.
The AR experience included six stations, each with an image-based trigger that brought six habitats to life.
UNIQUE AND IMMERSIVE
These habitats were unique, immersive, interactive, and photoreal 3D worlds. They showcase Reptopia’s species in action.
ICON, THE GUIDE
“Icon” the chameleon, the host and narrator, guides each user inside the AR exhibit sometimes in person and other times as a narrator. Each station includes a non-interactive storyline where we watch and learn crucial information about each critter, including their special skills and hunting mechanisms.
A GAME TO TOP IT OFF
“Icon”, our chameleon host and narrator guided each user inside the AR exhibit, sometimes in person, at times as background voice. Each station included a non-interactive storyline where we watched and learned crucial information on each of the critters including their special skills and hunting mechanisms.
As part of the work with Mandai Zoo, Pixeldust developed logos for the app and experience.