NewPoint Strategies and Pixeldust joined forces to relaunch the “Who Does That?” workplace training videos. Designed for millennials, these animated videos are engaging, fun, and relevant to today’s generation of workers.
The Pixeldust team went to work on contemporary scripts that used relevant lingo and natural dialogue. Pixeldust wanted the scripts to be engaging, yet short enough to keep the audience’s attention until the end. The next step was to create a brand new style of characters for the pilot episodes – Pixeldust’s illustrators sought out popular animated tv shows for inspiration.
Pixeldust’s illustrators designed numerous options for each character, including a variety in age, body types, and clothing style. Once Pixeldust and Newpoint agreed on a specific look for each character, the artists added color and began preparing them for animation.
Characters were designed to look relatable, and to represent the wide variety of ethnicity found in the workplace. As a dialogue driven series, careful attention was paid to facial expression and body language when conveying certain sensitive topics.