Pixeldust created a fast paced, high-energy TV commercial for Visa’s Black Card, utilizing dramatic close-ups and beams of light to show off its sleek, beautiful design. Using the frame of the card as a window showcases the many benefits of the Black Card without leaving the dark, modern environment in which it exists. The choice of product animation over a traditional TV commercial in which a product is filmed live action, allowed the Pixeldust team limitless creativity in creating this piece.
Creative Director: Ricardo Andrade
Art Director: Manuel Messerli
VFX Supervisor: Nick Jernigan
Animator: Ricky Hawkins