Pixeldust exercises the ability to break down complex concepts, and presents them to audiences in a friendly, conversational, and easily accessible manner. These skills are put to use through the creation of a long series of high quality 3D medical explainers.
Creative Director: Ricardo Andrade
Executive Producer: Elizabeth Andrade
Art Direction: Manuel Messerli
CG Supervisor: Samar Shool
Lead Animator: Andy Hencken
Animator: Roland Womack, Jordan Chedalavada
CLIENT BRIEF
WebMD approached Pixeldust looking for innovative and engaging ways to explain medical conditions, treatments, surgical procedures, and other concepts through a variety of video styles not common from the multitude of medical content currently available on the web.
OUR SOLUTION
Pixeldust’s creative process allowed the studio to research and evaluate the client’s needs, and deliver a fully customized approach to their wide variety of requests. Among the various services offered to this client have been: script writing, 2D animation, 3D animation, live action footage, creative use of stock footage, graphical overlays, and interactive website design. These various approaches allow Pixeldust to provide a deep dive into the complex and ever-changing landscape of modern medicine.
REALTIME RENDERING
Using this new rendering technique, we can produce multiple medical animations in 4K resolution, with a high degree of photoreal complexity in record times. All shots are accomplished from start to finish under one hood, including real-time shading, lighting, and compositing.
INNOVATION
Over the years, Pixeldust has written and produced hundreds of short-form live-action and animated videos for WebMD.
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