After producing dozens of 3D medical explainers for their website, WebMD reached out to Pixeldust looking to produce a new series of videos with an updated style that would mark a departure from their previous line of videos.
Creative Director: Ricardo Andrade
CG Supervisor: Samar Shool
Editor: Mark Andrade
WebMD approached Pixeldust looking for an innovative, concise and precise way to explain Mantle Cell Lymphoma, it’s symptoms, and available treatments. They wanted a high-quality new video style never before seen in other 3D medical explainers on the web. They also required scientifically accurate, high-production value 3D animation with a fresh and contemporary look.
STATE OF THE ART TECHNOLOGY
To facilitate the quick turnaround time for WebMD’s Mantle Cell Lymphoma 3D animated explainer, Pixeldust developed a unique 3D animation pipeline. The new approach offers a fresh new look that is easy to understand and fascinating to watch. We are working with state of the art, lightning-fast rendering technology for real-time rendering. The immense benefit of our new pipeline is the 100% elimination of the traditional render farm and by that the removal of long wait times for rendered frames and compositing.
Using this new rendering technique, we can produce multiple medical animations in 4K resolution, with a high degree of photoreal complexity in record times. All shots are accomplished from start to finish using the Unreal Engine, including real-time shading, lighting, and compositing. This technique allows our animators to work with multiple styles while maintaining photorealistic 3D animations. Pixeldust experimented with a variety of shading styles and camera angles at the human and microscopic level, to create more distinguished shots thus keeping the action engaging and interesting.
The WebMD Mantle Cell Lymphoma medical explainer debuts a new 3D animation style that is a departure from the dark, fleshy inner body tones previously used on other videos. We wanted to create a brighter, more unique style that was more visually appealing. The light pinks and purples represent solidarity with lymphoma patients and represent the healthy parts of the body while the darker tone elements represent the affected areas and malignant cells.
Drag the button to see how it goes from wireframe to render.